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FindClinic.sg Editorial Guidelines

Everything you need to know about our content standards and how we ensure reliable, ethical health information.

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Who We Are

FindClinic.sg is an independent online platform dedicated to helping people in Singapore find the right healthcare options. Our mission is to empower you with trusted, up-to-date information about clinics, medical services, and wellness resources. We are a team of experienced health writers and editors who are passionate about connecting patients with quality healthcare in a transparent and unbiased way. Every piece of content we publish is driven by our commitment to accuracy, clarity, and inclusivity.

What We Cover

We provide a wide range of health and wellness content to support informed decision-making. Our coverage includes:

  • Clinic and Provider Information: Detailed profiles of clinics, hospitals, and healthcare providers across Singapore, including services offered, qualifications, and facilities, to help you compare and choose with confidence.
     

  • Health Conditions and Treatments: Easy-to-understand guides on medical conditions, treatments, and procedures. We break down complex medical information into plain language, so you know what to expect and how to manage your health.
     

  • Wellness and Preventive Care: Articles on healthy living, nutrition, exercise, mental health, and preventive care, helping you take proactive steps for better well-being.
     

  • Healthcare News & Resources: Important updates on healthcare in Singapore, policy changes, and new medical services, as well as practical guides (for example, navigating healthcare schemes or finding specialist care).
     

All our content is evidence-based and reviewed for medical accuracy. We focus on topics that matter to patients and the public, and we update our coverage as healthcare evolves.

Our Voice

Our editorial voice is professional yet approachable. We want you to feel informed and supported. We achieve this by being:

  • Trustworthy and Authoritative: Tone is confident and fact-focused, based on reliable sources or expert knowledge. Jargon is avoided unless necessary and always explained.
     

  • Clear and Accessible: Medical terms and concepts are explained in simple language without compromising accuracy.
     

  • Compassionate and Inclusive: We write with empathy and respect, using a reassuring tone. Language must be free from stigma or bias and reflect inclusivity across age, gender, culture, and ability.
     

Engaging and Practical: Content should be written in a friendly, informative style that offers actionable advice or next steps. We never sensationalise.

Style and Language Basics

  • Spelling: We use UK English consistently (e.g., “paediatric” not “pediatric”).
     

  • Grammar: Plain English and active voice are preferred. Contractions (e.g., “don’t” instead of “do not”) are acceptable for accessibility.
     

  • Punctuation: Use the Oxford comma for clarity. Avoid excessive use of colons and dashes in body text.

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  • Inclusivity: Always use people-first, respectful language. Avoid assumptions or generalisations.

Formatting Essentials

  • Headings: Follow a clear hierarchy (H1, H2, H3). Use sentence case rather than title case.
     

  • Paragraphs: Keep paragraphs short (3–5 sentences maximum) for online readability.
     

  • Lists: Use bullet points or numbered lists to break down complex information.
     

  • Calls to Action: Include only where relevant and always framed in a supportive, informative way, never promotional.

What We Don’t Do

To maintain integrity, FindClinic.sg does not:

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  • Provide personal medical advice, diagnoses, or treatment plans. Content is general information only.
     

  • Publish unverified health claims, “miracle cures,” or pseudoscience.
     

  • Copy content without permission or attribution.
     

  • Publish discriminatory, stigmatising, or disrespectful material.

Compliance with HCSA Regulations

All content complies with Singapore’s Healthcare Services Act (HCSA) advertising regulations:

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  • No testimonials, exaggerated claims, or promotional promises.
     

  • Listings and profiles remain factual and verifiable.
     

  • Any patient reviews hosted are unsolicited, unpaid, and independent.

Accuracy and Fact-Checking

  • Content is based on peer-reviewed journals, government guidelines, and recognised organisations.
     

  • Clinic and provider details are verified against official records where possible.
     

  • Expert reviews are sought when appropriate, and all interviews are balanced with independent context.

Review and Approval

  • Draft Creation: Content is prepared by a writer, supported by research.
     

  • Editorial Review: Editors review for tone, clarity, structure, and compliance.
     

  • Fact-Checking: A separate review ensures medical and factual accuracy.

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  • Final Approval: Senior editorial staff sign off before publication.

AI-Generated and User-Generated Content

FindClinic.sg uses AI tools only with strict editorial oversight.

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  • AI may assist in drafting or data organisation, but all AI content is reviewed by human editors before publication.
     

  • Any AI-generated content will be transparently disclosed when appropriate.
     

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For user-generated content (such as patient stories or reviews):

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  • Contributions are clearly identified as user opinions, not medical advice.
     

  • All submissions are moderated to remove false claims, offensive material, or discriminatory language.
     

  • Reviews must be genuine, unsolicited, and unpaid, in compliance with Singapore regulations.
     

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Transparency and Updates

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  • All articles include a publication date and last updated date.
     

  • Conflicts of interest and partnerships are openly disclosed.
     

  • Content is reviewed and updated every 12–24 months, or sooner if significant changes occur.

Editorial Independence

Content decisions are guided by what best serves patients and readers. Advertisers, sponsors, and clinics cannot dictate editorial decisions.

Corrections and Feedback

If an error is found, we act quickly to correct it. Readers are encouraged to provide feedback, which we review transparently.

Medical Disclaimer

The information provided by FindClinic.sg is for educational and informational purposes only. It should never be taken as personal medical advice. Always consult a qualified healthcare professional for your specific health concerns.

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